
Most communication books recycle persuasion platitudes from the 1980s.
This one reveals speaking strategies that actually change minds, backed by cutting-edge neuroscience and 70+ peer-reviewed psychology studies.
My name is Peter Daniel Andrei. I coach C-suite leaders on high-stakes communication and consult on billion-dollar projects for some of the world’s largest organizations.
I used to be an anxious, ineffective speaker.
I spent a long time watching my ideas get dismissed and my words fall flat.
Everything changed when I discovered what the highest performers do differently:
They speak how the human brain evolved to process information.
As a result, they influence with ease and convert communication from obstacle into opportunity.
This book shows you how they do it.
Inside, you’ll master the E.F.F.E.C.T.I.V.E. system – a reliable, repeatable communication framework that works like clockwork, not guesswork. You’ll learn how to:
Seem confident, competent, and credible in 15 secondsApply a “framing formula” proven to make listeners’ brainwaves sync to yoursClean up your speech – no fillers, no stumbles, no mistakes… even without a scriptSwap body language that repels for body language that compelsDefuse objections and win negotiations before they escalateSimplify, clarify, and amplify your ideas – so they cut through and get rememberedShape your organization’s narrative and culture with power, not force
These strategies give you an unfair advantage – whether you’re delivering speeches, leading teams, selling ideas, pitching investors, negotiating decisions, marketing products, or building a movement.
In How Highly Effective People Speak – updated & expanded with 100+ new diagrams and revised insights – the art of communication meets the science of psychology.
Master both, and you don’t just compete – you win.
From the Publisher




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ASIN : B089CSW3Y6
Publisher : Independently published
Publication date : May 29, 2020
Language : English
Print length : 363 pages
ISBN-10 : 8649598501
ISBN-13 : 978-8649598508
Item Weight : 11.9 ounces
Dimensions : 5.5 x 0.82 x 8.5 inches
Book 1 of 14 : Eloquence for Excellence
Best Sellers Rank: #25,611 in Books (See Top 100 in Books) #20 in Communication Reference (Books) #56 in Communication & Media Studies #83 in Communication Skills
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